Resolution

Michigan Public Health Association

Submitted by Nutrition Section Date: May, 1999

TITLE: Conflict of Interest in School District Sale of "Pouring Rights"

(A form of corporate sponsorship to enhance school revenue at the expense of children's health habits.)

The Michigan Public Health Association,

Recognizing that childhood obesity is at national epidemic proportions, there is a rise in childhood diabetes mellitus, and overall decline in adequate calcium/vitamin D consumption among children (1,2); and

Recognizing that childhood soft drink consumption is displacing milk and

growth required calcium consumption (1); and

Recognizing that children and adults are influenced in food and beverage choices by foods and beverages that surround them, and /or are promoted by credible sources (3,4); and

Furthermore, recognizing that a major marketing strategy to gain long-term brand loyalty is the control of major distribution channels and environments - especially to youth. (4)

Understanding, Kent County, Michigan has already signed such a Pouring Rights Contract with Coca-Cola.

MPHA having previously adopted policies in support of health education as an integral component of elementary and secondary schools (5), therefore

1. Urges members and citizens to oppose the adoption of "Pouring Rights " contracts by local school superintendents.
2. Reaffirms the role of school as an environment entrusted to promote and protect children's health and safety.
3. Reaffirms the value of comprehensive school health education, and nutrition education integrated with the food service, and school environment communicating the same messages about healthy food and beverage choices.
4. Urges reevaluation of frequency and quantity of soft drinks and sugared beverages that are offered to children. Low fat milk and low fat milk products should be offered at three meals and for pre teens and teens with a snack as well.

Notes: (5): MPHA Public Policy #3 Support for health education as an integral component of schools, health care delivery and voluntary health organizations.

References:

1. Harnack L, Stang, Story M. Soft drink consumption among US children and adolescents: Nutritional Consequences. Journal of the American Dietetic Association. April, 1999; 99:436-441.
2. Hill J, Trowbriger F, Eds. The Causes and Health Consequences of Obesity in Children and Adolescents. Pediatrics, Supp. 1998;101; part 2
3. Evers C. The Childhood Obesity Epidemic. School Food Service and Nutrition . March , 1999. P. 21-22
4. Hays C. "Today's Lesson: Soda Rights - Consultant Helps Schools Sell Themselves to Vendors" The New York Times, Friday, May 21, 1999.